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Will Custom Audiences Replace Fans in Facebook Advertising?

By Terry Sheridan Digital Advertisers, with some minor deviations, mostly understand the Facebook conversion funnel as a four step process: 1. Grow fan base. 2. Promote a genuine interest in your community and product. 3. Host contests and giveaways to excite, surprise, and delight 4. Drive traffic to your website to convert. The goal is that […]Image may be NSFW.
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