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5 Things to Know About Facebook’s New Audience Insights Tool
By: Noah Jarosh In recent weeks, Facebook has been rolling out a new feature to advertisers: Audience Insights. Much like page insights, Audience Insights allow page managers to see information about...
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7 Essential Free Tools for Social Media Design
By Emily Taing Design plays a major part of any web or social media presence. Even though you may not have been schooled in the Visual Arts, these resources can help turn your Social Media content from...
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7 Ways to Find Creative Inspiration
By Emily Taing “To stimulate creativity, one must develop the childlike inclination for play” - Albert EinsteinInspiration is a process that can hardly be explained and is oftentimes even harder to...
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3 Statistics to Judge Early Facebook Advertising Performance
By Noah Jarosh In baseball, the two most important stats are the number of runs scored against your team and the number of runs your team scores. For individual players, things like ERA, OPS, and...
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Social Media Cheat Sheet For Users [Infographic]
By Emily Taing & Charlie Balk With all of the social media outlets available today, it can be overwhelming to decide which one to focus on. Should you tweet, like, snap, or comment? This...
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Will Custom Audiences Replace Fans in Facebook Advertising?
By Terry Sheridan Digital Advertisers, with some minor deviations, mostly understand the Facebook conversion funnel as a four step process: 1. Grow fan base. 2. Promote a genuine interest in your...
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Social Media Science: How to Use Facial Recognition to Your Advantage
By John Kultgen Is it important to show a person’s face? As social media increasingly becomes more visual, I’m constantly challenged with this question. For clothing and hair products, it seems...
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What Facebook Atlas Means To Marketers
By Tim Bosch Last week Facebook announced the re-launch of Atlas, a digital advertising platform in which you can focus on an individual’s behavior rather than cookies. Atlas is a massive step forward...
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Is Long-Form Video Content Back In Style?
By Michael Harari Thanks to smarter phones, larger devices, and more access to WiFi and broadband networks, longer video content doesn’t take forever to load or stream. Which might explain why we’ve...
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Why Facebook is Better at Advertising Than Google
By Rachel Hadley I find it both extremely interesting and ironic that after Google tried to beat Facebook at social media, Facebook is going to beat Google at advertising. If you had told me this three...
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