The Likeable Podcast 13: Let’s Talk Social Ads
By Frank Emanuele What makes the best branding campaigns? What brands are shining examples of transmedia branding? Frank and Cara tackle some of the best and brightest campaigns, highlight a brand for...
View ArticleBridge The Gap With Cinemagr.am
By Rodney Hazard RED BULL: ABC: NBC: Brands want more exposure for their content. For example, to promote an upcoming movie release, live concerts, sports, etc. We view cines as tweets for videos and...
View Article3 Ways Consumer Brands Can Use Pinterest This Holiday Season
By Serena Goldberg Pinterest has become one of the most popular social network sites since it launched in March 2010. Because of its visual content and photo-sharing capabilities, the network has also...
View Article3 NEW Ways to Reach Your Customers on Social Media
By: Andi Barton When it comes to connecting with your customers and community, it’s a necessity to remain innovative. You will lose the attention of your fans and followers if you lose the ability to...
View ArticleWhy Facebook Ads Matter More Than Ever
By Adam Lichtenstein The consensus of late is that Facebook Ads are a waste. One catalyst was GM’s $10M ad spend renegging practically minutes before Facebook’s IPO. The media construed this to mean GM...
View ArticleWhat Twitter’s Ad API Means For You
By Alexandra Ostrow On Wednesday, Twitter announced the launch of its long anticipated Ads API (Application Programming Interface), making it the third global social media platform to offer APIs as a...
View ArticleStop Complaining About the 20% Rule
By Ike Brooker Facebook has been refining its brand advertising regulations as of late. This has naturally created some uproar. I mean, this is the internet; if there’s a comment to be made, it will be...
View ArticleThe Buzz About Buzzfeed Content Marketing
By Gabrielle Richter Appropriately titled Buzzfeed.com is quite an effective social platform for creating and spreading buzz. A launching pad for hilarious gifs, pop culture references, and...
View Article4 Ways Marketers Can Adapt To Evolving Technology
By Jon Igielnik Technology is only becoming more and more integrated into our everyday lives; staying ahead of the curve is critical. Google Glass combines many technologies, each of which are...
View ArticleFacebook Mobile Ads For Dummies
By Frank Emanuele Since the launch of Facebook’s mobile advertising offering nearly a year ago, the platform has seen new features and iterations just about every single week. What’s more, mobile ads...
View ArticleGive Your Targeting Strategy a Boost With Graph Search
By Tim Bosch Graph Search isn’t getting nearly enough attention from marketers. It’s an excellent, underrated tool for learning more about your brand’s audience. This tool has redefined how to best...
View Article3 Mistakes Brands Make When Engaging With Infrequent Users
By Sam Sudakoff Don’t assume when you’re on social media that you’re talking only to social media enthusiasts. Brands must think about the infrequent user, someone who is not logging in daily (or even...
View Article5 Advantages of Facebook’s New Ads Report
By Tim Bosch Facebook’s new ads reporting tool is a game changer. It’s easy to use and much more powerful at delivering actionable insights than the old reports tool. Facebook already has the best ad...
View ArticleIs Twitter’s Update to its Ad Platform Worth Your Time?
By Cassidy Bohan Marketers can now schedule tweets on Twitter’s ad platform, making it easier to plan content to coordinate a brand’s presence with inconveniently timed events or product launches....
View ArticleThe Key To Winning The Internet: Cats
By Alex Benton It’s not scientific. Some will accuse you of chasing easy clicks. But the numbers don’t lie. The Internet loves cats. And yes, you could spend your days trawling through a Matrix-like...
View Article3 Ways Social Ad Platforms Are Improving Their Product for 2014
By Cassidy Bohan As marketers are finding it more difficult to reach their audience on social news feeds, there has been plenty of conversation about the value of social ads. Some brands are frustrated...
View Article5 Facebook Marketing Resolutions To Make In 2014
By Tim Bosch From unpublished page posts to custom audiences, 2013 has been a year of dramatic changes for Facebook Marketers. In 2014, concentrate on these 5 things and you’ll be off to a great start!...
View ArticleFacebook Ads: Exciting Changes Coming Soon
By Tim Bosch A couple weeks ago Facebook announced the sunset of Sponsored Stories on April 9th. However, several targeting changes were announced that slipped under the radar. What does “No More...
View ArticleTop 5 Brands That Scored On Twitter During the Super Bowl
By Rachel Hadley Because last night’s Super Bowl game was a blowout, an unprecedented number of viewers turned to the “second screen” to cure their boredom, generating a record 24.9 million tweets....
View Article3 Takeaways from 2013 Q4 Social Advertising
By Cassidy Bohan 2013 Q4 data showed significant growth for social advertisers, establishing major players like Facebook, Pinterest, and Twitter as valuable advertising platforms for marketers....
View Article